X|Media|Lab coming to Perth April, 2011. Free briefing next Friday, August 13, 2010

Western Australian digital media ideas will be launched into reality when the internationally acclaimed digital media think-tank X|Media|Lab is presented in Perth in April next year. X|Media|Lab directors Megan Elliott and Brendan Harkin will be in Perth for a briefing session followed by a networking event on Friday August 13, 2010.

Briefing session:

When: 3:00-4:30pm Friday, August 13

Where: Theatrette, Art Gallery of WA, Perth Cultural Centre (Entry via James St Mall)

Cost: Free

RSVP: rsvp@screenwest.wa.gov.au by Tuesday August 10, 2010

The briefing session will be followed by a networking event until 6:00PM. Drinks and nibbles provided.

About X|Media|Lab and XML Perth

X|Media|Lab is the internationally acclaimed digital media think-tank that helps teams or companies to get their own digital media product ideas successfully to market.

Each XML consists of a Pro Day Conference (General Admission) featuringa selection of the world’s outstanding creative practitioners for eachLab’s chosen theme and a 2-day Lab (Selected Companies Only), in whichthe participants are able to work directly with their selected Labmentors on their own project ideas, and explore partnerships andbusiness opportunities with all other Lab participants and Lab mentors.Projects from anywhere in the world can apply for the Perth Lab.

The theme for XML Perth is Storytelling in a Digital Age. What is a21st century story? How do you tell a 21st century story, get itproduced and reach a 21st century audience? XML Perth will explore howartists, musicians, filmmakers and public institutions can reach theiraudience across the full range of digital platforms, including thephysical world. Additionally, Western Australia’s proximity and closeeconomic ties to Asia will serve to focus the discussion on thepotential Asia-pacific business partnerships that are possible in thedigital realm.

XML Perth will explore these questions and more:

• What projects have placed the user as the collaborator, breaking down traditional notions of the ‘creator’ and ‘owner’?

• How to develop 360º commissioned material for audiences that are consumers and creators?

• How do public institutions (e.g. libraries, universities, museums,galleries and archives) make their collections fully accessible to thepublic to enable new creative ideas and products to be developed?

Who should attend XML Perth?

Artists and arts companies who have an idea suited to a digitalplatform such as mobile or online. All media and creative industriesprofessionals and entrepreneurs: producers, creatives, businessstrategists and executives across all digital media content, includingvirtual worlds, social media, digital music, digital cinema, IP TV,online video, mobile content, computer games, and animation working inentertainment, information and education industries.

Artists and designers: You might already be creating work that has alife in a gallery or on stage; this is your opportunity to thinkthrough how your ideas might be reborn on a digital platform. Beinspired by new ways to engage and collaborate with audiences. Come forthe Pro Day Conference and be excited by these new directions or applyto the Lab with a project idea and make it a reality.

Companies: Take a day out to explore new ways people can access andenjoy your creative capital. Utilise the international expertiseavailable at the Lab to create or commission a new creative digitalwork.