Who let the dogs out?

Marketforce, in partnership with the Association for the Blind of WA, The West Australian and PPR released the dogs this morning. Over 40 Guide dogs could be found roaming freely throughout The West Australian to mark International Guide Dog Day and make the point that guide dogs are allowed to go anywhere. In fact under the Disability Discrimination Act 1992 and the Dog Act 1976 it is an offence to deny access to registered Guide Dogs to anything other than the Zoo or operating theatres.

In a newspaper first, the leading labs infiltrated the various editorial sections and even made appearances in today’s Ric Hart and IGA ads thanks to their generosity and support for the cause.

Creative Director Andrew Tinning, who conceived the idea with client services director Gavin Bain’s support, said: “It was a challenge for everybody involved but thanks to Chris Wharton, Les Corner and the Editorial team at The West, who all both embraced the spirit of the cause with great enthusiasm, the team made it happen. Mary Henry and Gemma Bogue from PPR worked alongside the clients Siobhan Finneran and Kate Vidler at the Association for the Blind of WA to deliver a terrific PR result.”