Western Power ‘Beat the Peak’ project latest in string of new business for Marketforce

Marketforce has been appointed to Western Power’s ‘Beat the Peak’ summer campaign after a creative pitch. Marketforce general manager Carrick Robinson said it was the latest in a strong run of new business wins the agency has recently achieved across its diversified communications group.

Marketforce Consulting has been appointed to a significant strategicbranding project for the City of Rockingham winning a hotly contestedpitch against the likes of 303, The Marketing Centre and The RightGroup. It has also won strategic projects from Amcom, Mrs Mac’s and TheAssociation for the Blind.

Marketforce’s digital unit has picked up projects from Western Power, Summit Homes and Comestibles in the last month.

Marketforce’s specialist experiential marketing arm, Traffik WA, wasawarded its first major event management project for CSBP. Traffik willbe managing CSBP’s Centenary Dinner celebration, a major event inCSBP’s business calendar.

Marketforce Retail has won the iconic air-conditioning brand Ford & Doonan in a competitive pitch.

Marketforce Communications has won a significant slice of theSattterley Group business that also sees all of Satterley’s mediaplanning and buying handled by Marketforce subsidiary MediaDecisions|OMD. Other recent new business gains include Public Trusteesand The Department of Planning.

“Our recent growth has been fuelled by our continued commitment to bethe best thinkers. It is gratifying to see the Marketforce brandproviding us with some fantastic opportunities” said Robinson.