RAC paints thewest.com.au green
August 2 2012, 10:50 am | | 1 Comment
Today’s homepage of thewest.com.au has been used as part of RAC’s ‘Go Green’ campaign. The initial OTP – capped to one per user/per day – drops tins of paint to make the screen green, and also has a green leave behind.
The execution was booked through emitch and created by The Brand Agency.
1 Comment
…kind of looks like an environmental disaster. No?