WA promises more sunshine than anywhere – kicks off new brand campaign via Host, Sydney
October 2 2012, 10:52 pm | | 12 Comments
Tourism Western Australia has kicked off a brand campaign to encourage more national and international visitors to travel to Perth.
The campaign, created by Host Sydney, will run across cinema, digital, social marketing, PR activities and electronic direct mail.
12 Comments
Did I just watch a school project?
That is truly awful, what’s with the shit type ? I’d expect visitor numbers to drop after viewing this.
Wow. It’s time to eat some humble pie. A moody music track, that plays over a collection of supers, that fade up over some slow motion footage. A quality idea such as that would never be conceived by a Perth agency.
What the fuck did I just watch?
A disgrace, a damn shame, an indictment on WA.
Is Host trying to fucking sink us?
Bring the account back for Christ sake – my mum would put more fucking love into this.
I was one of the first to bag the Tourism decision to move to Host. I was wrong. This ad just goes to show what you get from an agency in the east. Clever insights and amazing production values. Well done to all involved. I can hear the cash registers ringing done at the local dive shop.
I love WA but this tvc wouldn’t make me come to Perth… Yawn.
Can’t believe a Sydney agency gets Perth work????
Thanks for supporting the locals Tourism WA…
They had an idea … and did their best to bury it. In puns. Not that there is anything wrong with that. Some of my best friends are puns.
“I’m WA, Ignore me”
Extra ordinary.
The general mood of the ad is too slow, dark and uninspiring, it’s almost sad.
I’ll get more publicity just by biting peoples legs.
If you think Perth is the best WA has to offer you have already missed a very valuable insight.