VenuesWest selects Block for branding review

Block has been selected by VenuesWest to conduct a significant strategic review of its brand after a competitive tender. VenuesWest is the State-owned body that oversees Western Australia’s premier sports, recreation and entertainment assets including Perth Arena, nib Stadium, HBF Arena Joondalup, HBF Stadium and the new Perth Stadium amongst others.

“With such a diverse group of brands under our management, it was time that we took a clear strategic approach to our brand architecture with a view to creating greater efficiencies across our portfolio,” said VenuesWest’s Director Strategy, Marketing & Governance Janis Carren, “Also, positioning and defining the voice of the VenuesWest brand alongside our venue brands is critical as our organisation continues grows.”

“In Block, we believe we have found a partner that can help guide us through this process. Block manage to combine a strong strategic-focus with a clear and practical understanding of how a brand as complex as ours needs to be rolled-out.”

“VenuesWest is the sort of business that we love to sink out teeth into,” said Block’s Director of Business Strategy Carolyn Hall, “As our work for clients such as the MRA shows, the creation of a streamlined brand system and its flow-through to a creative solution that clearly expresses a brand’s values, not only ends in the best creative outcome, it also results in significant cost savings through the minimisation of duplication and management time.”