Star Wars and Avengers blockbusters lead Val Morgan’s strong outlook for Cinema in 2018

October 20 2017, 9:44 am | BY Martin Trevaskis | No Comments

ValMorgan_2018UpFronts_BLOG_3.jpgCinema advertising provider Val Morgan presented its outlook for 2018 at Hoyts Garden City yesterday.

With 550 films to be released in 2018, audiences are forecast to be up 3% year-on-year, with major franchise blockbusters including Star Wars: The Last Jedi (premiering in December), Avengers: Infinity Wars (April) and Jurassic World: Fallen Kingdom (June).

During this year, Val Morgan released a study into Cinema advertising – The Halo Effect. Group Sales Manager Michelle Hawkins said three key learnings from the study were that Cinema delivers incremental Reach to TV and video; lasting resonance; and cost-effectiveness in driving brand metrics.

Hawkins added that compared to digital advertising, Cinema was 100% viewable, always delivered in safe, brand-appropriate environments and with sound on.

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