UK’s Carol Abrahams joins Metrix; Adcorp’s Jarrod Greenwood moves to adzoo

Metrix Consulting has announced the appointment of Carol Abrahams (pictured) to the position of Business Director. Following continued growth in 2013, Abrahams joins Metrix to service key clients and continue the development of new business in key sectors.

Abrahams comes to Metrix having recently relocated from the UK where she worked for Oxford-based market analysis consultancy, White Space. She brings over 12 years’ experience that spans across industries including financial services, utilities, retail, media and telecommunications. Her experience includes both agency and client side positions.

“Having had the opportunity to work client-side in a large multinational company, I have a real understanding of how research and analytics can help a business build its strategy. It is fundamental that we recognise the needs of stakeholders and deliver them with an output that tells them what they need to know and what they need to do without the clutter.”

Marquis Pohla, Managing Director believes the appointment is a sign of good things to come for Metrix.

“Bringing Carol on board supports our ambitious growth plans. Metrix actively looks to recruit people that complement our existing capabilities and enhance our offering to clients. Carol’s appointment does just that.”

After 7 years as Head of Business for WA, SA & NT for Adcorp, Jarrod Greenwood, is moving to adzoo as Head of Accounts. Greenwood has worked closely with adzoo founder and Managing Director, Graham Freeman, for over a decade across various projects within their respective agency careers.

Freeman said that within the industry, Greenwood is best placed to lead the client services team at the rapidly growing agency.

“Jarrod brings an invaluable edge to adzoo, offering the finest skills and a wealth of industry experience to best serve and advise our clients.”