UK fruit squash brand Robinsons launches emotive 60 second spot via BBH London

BBH London has released a charming new TV campaign for Robinsons, the fruit squash brand owned by leading soft drinks manufacturer, Britvic.

The emotive 60 second film celebrates the simple brilliance of energetic family play. It captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having ‘sword’ fights with twigs.

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After racing home exhausted, the boys glug down two glasses of Robinsons, and soon after one of them falls asleep. The other unties his shoes and carries him up the stairs, before tucking him into bed. In the next shot it is revealed that the boy who has been carrying his mate is in fact the dad, carrying his small son to bed. The film ends with the line ‘It’s good to be a dad. It’s better to be a friend.’      

‘Pals’ was shot by directing duo Si & Ad at Academy Films. The pair are perhaps best known for their work on Match.com, which picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show. They were also behind last year’s Durex ‘Vinyl’ and Thinkbox ‘Harvey & Rabbit’, and were named number 4 on Campaign’s Best Directors of 2012 list.  

BBH Creative Team: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels

Sound: Nick Angell