Try night vision for Earth Hour this year
March 25 2009, 7:44 pm | | 16 Comments
The City of Perth shows their support for Earth Hour 2009 in this print campaign that encourages people to turn off their lights and take part in this worldwide event. The campaign was created by Marketforce.
Credits:
Creative Team: Julia Elton-Bott, Guy Hamilton Howlett.
Creative Director: Andrew Tinning
Photographer: Simon Westlake
Digital Imaging: Madeleine de Pierres
Account Director: Brendon Lewis
Senior Account Manager: Phil De Dubios
Account Co-ordinator: Evan Murie
Marketing Manager (City of Perth): Susan Parker
Assistant Marketing Manager (City of Perth): Melissa Arbon
16 Comments
Great Job! Well done!
That’s very encouraging.
Nice execution.
I want some goggles!
The fourth execution should have been a psychopath stalking a young policewoman in a house full of moths.
Great job! Fantastic!…Well done
I love this campaign. Can anyone do work for Earth Hour and put their client’s logo on the work? It’s all for the same cause right?
My only point would be that the green light is shining on the people with the goggles on… unless the photographer who took the photo had a night vision lens on his camera – but that would just be weird…… a perspective thing for me. Ohhhhhh unless me the ‘viewer of the ad’ has night vision goggles on too and I’m looking at another person who also has them on. I think it is more believable for a person to use night vision goggles on their own, it makes it more fun and exciting and also hides your weird behaviour from family and friends. The two people in the room situation, I think you would just turn the light on…….
four of the first six posts sound very similar. Good job. Well done guys.
Know what you mean 10.12am. For me the whole being in darkness thing works better as negative, as shown in the funny Enerergizer campaign out of SA earlier this year http://adsoftheworld.com/media/print/energizer_scary_things_happen_in_the_dark_teeth.
Of course, the problem for mf was they had to make it a positive.
Yeah, I gotta agree with 10.12 on this one, it’s a bit weird isn’t it? Wouldn’t it make more sense for us to see what they are doing through their eyes? I mean, I understand why they’ve done the treatment obviously, but in reality the shot would be of complete darkness. So I want to like them, but they’re weird, is all I’m saying.
That’s very encouraging.
amazing, great work
Hey Jacqueline,
I was just reading about you here : http://mumbrella.com.au/leader-of-doritos-ad-competition-was-signed-up-weeks-before-the-competition-began-2837 and lo and behold you turn up on our little blog
so when is this Earth Hour of which you speak?
Pure and Simple.
The guy taking the photo has a night vision camera on his camera,
jezzzzzzz, some people are real dildo’s!!!!