Transmedia guru Jeff Gomez returns to Perth for X Media Lab masterclass Monday, October 6
X Media Lab Pathbreakers presents ‘Jeff Gomez: Transmedia Storytelling’ – a one-day masterclass with the world’s foremost transmedia producer of Avatar, Pirates of the Caribbean, Transformers, Coca Cola, the Colombian Government…
Due to popular demand, the world’s most successful transmedia producer returns to Australia to present his one-day ‘Transmedia Storytelling’ masterclass – which sells out at major media events around the world – and sold out in Sydney, Melbourne and Perth in 2013.
The first in X Media Lab’s newly launched Pathbreakers Series, the Jeff Gomez ‘Transmedia Storytelling’ masterclass 2014 will be in Perth on Monday, October 6.
No longer simply the domain of the entertainment industries, transmedia is a technique that brands, governments and start-ups alike are increasingly engaging with.
“As the 30 second spot declines, and print and radio advertising fade into history, companies are searching for new techniques to connect with an increasingly preoccupied – and increasingly vociferous – consumer base,” says Gomez, CEO of Starlight Runner Entertainment. “Those who understand how to leverage transmedia strategies and pervasive communications for their brands and franchises are seeing greater immediate impact, but more importantly they are positioning themselves fro the long tail.”
Completely updated, this masterclass is a 6-hour survey of best practices in multi-platform narrative creation, and will teach brands, agencies, screen professionals, storytellers and startups how to create intense loyalty and long-term engagement among audiences, communities and consumers, and how to transform this into multiple revenue streams. They will also learn cutting edge techniques in population activation and transmedia for social good.
Gomez will share exclusive examples of independent and solidly scaled transmedia endeavours in:
• Entertainment + Factual Storytelling
• Branding
• Marketing + Advertising
• Corporations
• Public Policy
• Social Good
• Population Activation
Previous participants have included Australia’s leading screen producers and creatives, games developers, publishers, advertising and brand professionals, marketers, and communications specialists from across a broad range of industries.
Tickets can be purchased via www.xmedialab.com
About Jeff Gomez
Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s leading expert at expanding entertainment properties, premium brands, and socio-political themes into highly successful transmedia narratives and international campaigns. As a consultant to Fortune 500 companies, Gomez develops corporate and individual brand narratives and contributes strategic planning and production for the extension of narrative content across digital and traditional platforms.
Gomez’s credit’s include: Avatar, Pirates of the Caribbean, Halo, Hot Wheels, Transformers, Teenage Mutant Ninja Turtles and global brands such as Microsoft, Coca Cola and Mattel. Gomez was designated a Hollywood ‘Power Player’ by Variety in 2012.