Toyota and digital radio to celebrate to years in cars with live national simulcast 24 August
Breakfast radio presenters from over 50 commercial and public radio stations will broadcast live and simultaneously in Sydney, Melbourne, Brisbane, Perth and Adelaide on Friday, 24 August to celebrate three years of digital radio on air, more than one million listeners and the fact that digital radio is now available as standard in cars.
The outside broadcast radio event will see competing radio presenters from commercial AM, FM, DAB+ digital radio, the ABC and SBS working side by side in each city with from 5.00 am – 9.00 am in the central locations of Sydney (First Fleet Park), Melbourne (Federation Square), Brisbane (King George Square), Adelaide (Victoria Square) and Perth (Perth Cultural Centre) promoting digital radio.
In addition, all commercial radio stations and the SBS will be highlighting the fact that digital radio is now available as standard in selected locally built Toyota vehicles.
Toyota, the first local car manufacturer to feature DAB+ digital radio as standard in selected locally built vehicles is giving away five of what are now Australia’s best sounding cars on the morning of the event. One winner in each state will be able to choose from a Camry Atara SL, Camry Hybrid HL or an Aurion V6 Presara.
Ms Joan Warner, chief executive officer of Commercial Radio Australia said the commercial radio industry was coming together to highlight to listeners the fact that digital radio is now available in selected locally manufactured Toyota sedans as standard at the same time as digital radio broadcasting in Australia is celebrating its third birthday.
Says Warner: “The industry is delighted Toyota has included DAB+ digital radio as standard in selected Australian made vehicles. 34% of all commercial radio listening is in cars and the radio industry wants drivers to be able to experience DAB+ digital radio while driving.”
In the lead up to the event, every commercial radio station across the five metropolitan capitals will be giving listeners a chance to win one of Toyota’s selected locally built vehicles. Listeners simply listen to their favourite station and go online for a chance to win.
A four week ad campaign produced by Eardrum, promoting the event and the chance to win a Toyota Camry Atara SL, Camry Hybrid HL or an Aurion V6 Presara with a digital radio, will begin on air this week across all commercial stations in the five state capitals and in a banner ad on every station website.
The last time the radio industry joined together in a five state simultaneous broadcast was in August 2009 for the launch of digital radio with thousands of listeners gathering in each location.
Says Warner: “Listeners are invited to come to the outside broadcast in each city, meet their favourite radio personalities, see Toyota vehicles with a digital radio on display and win a Toyota with a digital radio.”
Each week more than 7.2 million people in the five state capitals listen to commercial breakfast radio in their respective states.
View the full list of radio participants here: Digital Radio 3 yr Event Station Participants