Tough end to a tough year for Perth radio

Figures released by Commercial Radio Australia show Perth was the only capital city in which radio revenue fell in December.

According to the 2009 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, advertising revenue in Perth fell by 1.96% to $7.62 million.

Sydney grew by 8.19% to $16.55 million, Melbourne grew by 2.14% to$15.8 million, Brisbane grew by 8.16% to $8.9 million and Adelaide grewby 6.36% to $5.25 million.

Figures released for 2009 show metropolitan commercial radio stationsgenerated advertising revenue of $626.23 million in the calendar year -a fall of 2.7 per cent compared to the previous year.

Figures for the full year of 2009 show falls in all markets except for Melbourne.

Perth fell by 4.78% to $81.4 million, the Sydney market fell by 6.18%to $194.5 million, Brisbane fell by 2.27% to $100.5 million andAdelaide fell by 1.11% to $59.9 million. Melbourne bucked the trend and grewby 1.32% to $189.9 million.

Overall revenue generated for 2009 was $626.2 million – down 2.71% on 2008.

Commercial Radio Australia CEO Joan Warner said 2009 had been achallenging year, but the radio industry would continue to work hard in2010 to promote the medium as a cost effective and efficient way toadvertise.