TINNING WINS GETTY IMAGES GLOBAL COMPETITION AND ALL EXPENSES PAID TRIP TO THIS YEAR’S CANNES LIONS

Marketforce creative director Andrew Tinninghas pulled off a massive personal achievement beating 670 entries from aroundthe world to win the Getty Images Ultimate Challenge. The brief from GettyImages was to come up with an idea that that would havea ripple effect across the world. Any idea – as long as it makes a differencein the world on some level. By winning the competition Tinning (and the co-creator of the idea Gabrielle Wallington)win business class trips to this year’s Cannes International Advertising Festival to enjoythe hospitality of DDB’s worldwide chief creative officer Bob Scarpelli. Theywill both be given Bob’s delegate pass for access to the best seminars,presentations and award ceremonies. And they also win VIP entry to all the bestparties, a deluxe hotel room, and airport transfer and all of Scarpelli’sdinner reservations at the finest restaurants in Cannes.

Tinning’s winning entry is titled ‘Green Unltd’ – a virtual company thatpeople can join and follow simple ideas that help reduce greenhouse emissions.

The judging panel was Bob Scarpelli – Cannes 2007Jury President / Chairman & Chief Creative Officer, DDB Worldwide; 
LewisBlackwell – Creative Advisor, Getty Images, UK; 
JonahBloom – Executive Editor, Advertising Age, USA; 
ClaireBeale – Editor, Campaign, UK; 
David ‘Nobby’ Nobay –Creative Chairman, Droga5, Australia; and 
ArminJochum – Cannes 2008 Jury / Chief Creative Officer, BBDOStuttgart, Germany.

“Big problems can often be solved with seemingly small gestures,” saidScarpelli. “Because sometimes it just takes a simple step to galvanize peopleto really make a difference. I believe that is what Andrew Tinning’s idea,“Green Unltd.” has the power to do. The judges and I loved the simplicity andthe audacity of the idea. And we believe it is an idea that can make a world ofdifference. “Green Unltd.” can happen… if we want it to.”

Here’s the winning idea: In recent times there havebeen many wonderful campaigns and events that have highlighted the effects ofglobal warming. There have been those that have been a call to action to dosomething on one single day to help make a difference. The problem is muchbigger than that. To have any real long term effect, people need to beempowered to take action on a daily basis. Saving the planet is a tough job,but somebody has to do it. And that somebody can be everybody. The task canseem overwhelming but when put into the context of a daily routine it seems alot more accessible. Jobs and work is something that most people can relate to.This is true whether you are self employed, employed or unemployed a student ora stay at home Mum or Dad. The core thought behind this idea is to create aglobal company as opposed to just another worthy cause. It is one company withbillions of employees who all have the same important job to do. In today’sworld it is global companies that wield the power and the influence that isultimately shaping our planet and our future. This is an opportunity to takethem on at their own game and create a ripple effect that could potentially makethe ultimate difference.

View the Green Unltd video.