This barista was made for loving you
October 9 2012, 8:26 am | | 4 Comments
Costa Coffee in the UK today launched its most integrated campaign yet, running across TV, print, digital and instore – culminating in a user-generated TV ad, which will feature competition winners.
The campaign, created by Karmarama London, launches with a TV ad featuring dozens of men and women – including genuine Costa baristas – buried up to their necks in a sea of coffee beans, covering the KISS hit song “I Was Made For Loving You”. The ad brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they serve.
4 Comments
Been done:
http://www.youtube.com/watch?v=7TJNXtQ-4SU
Here’s another video with heads http://www.youtube.com/watch?v=1xDKt82kgzY
But neither of them have anything to do with the coffee ad.. Which made me smile when I watched it.
Hels.
Having tasted the coffee at Costa, I can confirm that the first video posted is entirely appropriate for their baristas.
There seems to be a bit of a retro theme going on with Karmarama ads.
Dance routine after dance routine to a revamped song from the past.
All style and no substance if you want my opinion.
http://www.youtube.com/watch?v=qPTPTB5B2SA