The West makes a change in the weather for Midalia Steel Patio Roofs press ad by Ad Impact

Ad Impact has launched a new ad for Midalia Steel’s Patio Roofs that makes innovative use of The West Australian’s Weather section. The ad features the Patio Roof sitting just above the Weather section with the promise – “All Weather Protection”.

Ad Impact worked closely with The West to modify the Weather page to help communicate the message powerfully.

The West Australian’s National Sales Manager, Les Corner said: “We are always encouraging agencies and clients to be more innovative with newspaper and it’s great to see Ad Impact’s ‘Weather’ ad for Midalia Steel push those creative boundaries. This included the agency working closely with The West to help deliver a more impactful ad.”

Ad Impact’s Managing Director Luciano D’Ambrogio said, “The ad works well with any weather condition and reinforces the product benefit.”