The West Australian’s Click2Bid wins International Newspaper Marketing Award

The West Australian’s Click2Bid online auction has won a prestigious International Newspaper Marketing Award. The Award was announced on the 28th of April at a Gala Dinner in New York, which The West’s sales director David Bignold (second from right) and Click2Bid project manager Amanda Burton (far left) attended.

The entry was the first place recipient in the category Advertising Sales and Retention (Circulation 300,000 +) and beat out the New York Times and Sydney Morning Herald to win the category.

Judging for the 2010 competition featured 23 top executives from mediacompanies, product manufacturers, and consulting firms worldwide.Judges came from countries such as Australia, Canada, Finland,Guatemala, Iceland India, Ireland, Italy, Jamaica, The Netherlands,Pakistan, Peru, South Africa, and the United States.

“To haveClick2Bid recognised on the international stage is fantastic” Burtonsaid. “We were competing in a particularly strong category against the New York Times and the Sydney Morning Heraldand to walk away as first place recipients reconfirms our belief thatthis sales program is a win-win-win scenario. It’s a win for thenewspaper, for our advertisers and for our readers”

Click2Bid will return in August this year.