The West Australian wins quality award
West Australian Newspapers (WAN) has been awarded the world’s most prestigious recognition for printing quality – the IFRA Quality Award.
The West Australian, Seven Days and The West Weekend Magazine were among 162 newspapers from 43 countries entered into the competition and all three received the quality award. The three products have been admitted into the exclusive IFRA International Newspaper Quality Club (INCQC) for 2010-2012.
WAN chief executive Chris Wharton (pictured) said he was proud of the achievement.
“It is a tribute to the skill, dedication and conscientiousness of our people to consistently produce top quality products for our readers and advertisers.”
The INCQC is the only worldwide quality benchmark for newspaperprinting. A newspaper title achieves INCQC membership for the next twoyears by verifiably producing consistently high quality colournewspaper printing.
WAN general manager of group operations and information technology LiamRoche said The West Australian’s world class printing facility deliversa major benefit to advertisers and readers.
“For our readers, the print quality enhances the visual impact of ouraward-winning photography,” he said. “Similarly, the reproductionquality of advertisements in the publications generates excellentresults for our advertisers.
WAN-IFRA research manager Roland Thees said: “The successful newspapertitles can be proud of their membership in INCQC 2010-2012. They givean impressive demonstration of their capacity to produce in accordancewith the exacting ISO standards and are therefore in a position toreliably reproduce colour image and ad contents consistently,worldwide, and with the intended colour effect.”
The West Australian will accept the award in October at a ceremony in Hamburg, Germany.
3 Comments
Congratulations to all involved at THE WEST AUSTRALIAN. What a fantastic honor without your commitment to quality the work we all do wouldn’t look half as good as what it does each morning.
Well if no one else is going to say it, I will – Congratulations WAN.
As much as most agencies might not think this is a big deal (because their clients will buy ad space regardless of this award) you still deliver their bread & butter to the finance departments on a daily basis. But from a printers perspective, quality is a highly important differential between your business & any others. Seeing as there’s no other paper in town that puts out such a volume of publications (and ads) on a regular basis, they could easily rest on their laurels & no one in the public would bat an eye. But they have continued to push for the best technology to produce the highest quality paper around. To anyone who has been out to see the inner workings of this printing press, and the sheer logistics of doing this 24/7 & getting it out state wide, no doubt you would have been in awe of the process. It’s like walking into Willy Wonkers Paper Printing Factory, except everythings white, you can’t touch anything & no ones singing limericks.
I might hop down off this horse now, it’s quite high.
Congratulations to Steve Dearle and all those that put in a huge effort publishing a top quality paper day in day out. Well done. You’ve come lights years from those letterpress and hot metal days… the quality of printing has me in speechless on occasions. Meerkat Gerry