The West Australian says latest emma results confirm its leadership status in WA

The West Australian has challenged The Sunday Times’ claims to be number one in WA.

In a statement, The West said according to the figures released by emma for the 12 months ending September 2013, any single day’s edition of The West Australian outreaches  The Sunday Times. The Weekend West leads by 126,000 readers.

The statement also said the data explicitly confirms that The West Australian masthead is in a clear leadership position with a total monthly audience of 1.9 million (1,940,000) across platforms and is ahead by half million people (528,000) compared to The Sunday Times/PerthNow. According to emma 79% of the WA population accessed The West Australian brand via any platform or device in the last 4 weeks.

Monday to Friday print readership reaches 35.1% (634,000 Average Issue Readership) of the WA population, while readership of The Weekend West has increased to 701,000 with an average issue reach of 38.8%. thewest.com.au continues to outperform its competitor PerthNow with an impressive 25% more people accessing thewest.com.au every month (via any device).

Seven West Media WA CEO Chris Wharton (pictured) stated “for West Australian Newspapers and importantly our advertisers, this new release of emma confirms that The West Australian is focused on delivering engaging news and information meeting the interests and likes of our readers”.

Seven Days and West Weekend in The Weekend West are the best read magazines in WA (compared to all mass circulating magazines and newspaper inserted magazines) with 532,000 readers and 424,000 readers respectively. The leadership position continues for The West Australian with the recent win of five Pacific Area Newspaper Publishers Association Awards and four marketing gongs at this year’s PANPA thus offering the best value proposition and integrated solutions for advertisers in WA.