The West Australian leaps to support targeting saving 60 litres of water a day
February 29 2012, 1:02 pm | | 2 Comments
It’s a leap year and today, February 29, is importantly one extra day to Target 60 and help save help save 60 litres of water a day.
Les Corner, Sales Manager said, “The West Australian leapt at the opportunity to further support the important, ongoing message of the Water Corporation, on this unique day. 303 Lowe came up with an out-of-the-box idea and in collaboration with Suzie Dunn from The West’s Agency team and the support of our Editor, Brett McCarthy, we delivered a unique creative advertising solution, implemented in the paper today on pages 3 – 8.
“It’s an eye-catching, fun execution, which has certainly captured the interest of our clients and readers!”
2 Comments
um didn’t guide dogs do something like this a couple of years back on Guide Dog Day? Something about guidecdogs being allowed to go anywhere?
Dear Blind leading the blind.
The guide dogs used dogs, this uses frogs. Sheesh, the things you have to point out to some people.