The West Australian changes the game in town

The West Australian is changing the game for it’s customers with new opportunities to connect with and influence WA consumers.

At Crown Perth today, The West’s Advertising Director, David Bignold (pictured right) presented the new way of engagement to WA’s biggest advertisers and influential media agencies.

Coming off the back of another quarterly readership success story, The West Australian demonstrated that it works for West Australians not just as the only major metropolitan daily newspaper in Australia to increase circulation year on year, but it also boasts the thewest.com.au as the number one WA news site.

Bignold has now raised the bar by giving advertisers the most flexible range of advertising opportunities both in media integration and creative application. Put simply, Bignold knows his products work and wants them working for his clients.

The West Australian is willing to take on any idea, providing clients with new creative solutions including eye catching ads, in just about any shape and size. Stand-out collateral includes even more opportunities for the sticky little AdNotes, now extended to application on the covers of Seven Days, West Weekend, News Homes and Travel.

The West Australian is leading the field with its range of online initiatives including the award winning Click2Bid, Australia’s biggest online auction and the all new westclassifieds.com.au launching in 2013 which will give readers more choice and convenience and advertisers the capability to upload ads directly.

A new exciting addition to The West’s calendar of events, THE WEST LIVE, launching in 2013, is an expo event giving the WA community a real life journey through The West Australian.

WEST X-MEDIA, is a game changing Australian first, the creative solution for the “big-data revolution”. Exclusively available through The West Australian, this database driven marketing solution is all about delivering the right message to the right person at the right time, a solution that’s set to revolutionise how and when business’s communicate with their customers.

The West Australian continues to invest in communication solutions to ensure it meets and exceed client’s expectations. The year ahead is set to be an exciting one.