The West Australian bucks the trend
The latest ABC circulation audit has shown The West Australian is the only major metropolitan daily newspaper in Australia toincrease circulation year on year. The ABC audit and Morgan Readership surveyresults* have validated The West’s dominance.
The West Australian’s (M-F average)circulation has increased in two consecutive audit periods and reaches an averageweekday readership of 508,000.
The Weekend West reaches 725,000 readers,dominating the market with a penetration of 37% and 115,000 more readers thanThe Sunday Times. Seven Days magazineremains the best read magazine in WA. And thewest.com.au is the No 1 WA onlinenews site*.
Across media platforms, the print anddigital combination of The West Australian delivered a (net) weekly audience of1.3 million.
(*Circulation: ABC audit three months to 30 September 2012.Readership: Morgan Readership Survey 12 months to 30 September 2012.NIELSEN ONLINE MARKET INTELLIGENCE – Australian domestic traffic October 2012)
2 Comments
The West Australian is the only major metropolitan daily newspaper in Perth…
Does that correspond to the amount of people moving to the West that used to read the tabloids?