The Urban List celebrates big first year in Perth

Digital lifestyle platformThe Urban List hascelebrated the one-year anniversary of its arrival in Perth, attractingmore than eight million page views within 12 months.

In a year of growth network-wide, The Urban List boasts anaudience of more than 2.2 million readers nationally, with Perth receivingalmost 300,000 unique visitors each month.

Partnering locally with the likes of Bankwest, Dimmi, Cityof Perth, MadFish Wines, Bodyworks Subiaco and Surge Fitness, The Urban Listproduces content that unites local brands and audiences around qualitylifestyle experiences, focusing on delivering tangible ROI and some of theindustry’s best branded content.

“Our campaign with The Urban List generated a real buzz, with over 20,000 views to our editorial, and really good social engagement and resulted in direct measurable conversion,” said Mark Moran from Dimmi.

In the Perth market, The Urban List has nearly 70,000 Facebook fans, almost 50,000 Instagram followers and an email database of 20,000 subscribers.

The Urban List’s Founder Susannah George attributes their success to a carefully honed content strategy, hinging on an irreverent, inclusive tone and dedication to employing full-time, local content creators.

“I have been completely blown away by the support we’ve seen from the people of Perth, and how quickly they have embraced The Urban List! Perth has been, hands-down, our fastest growth market -115,000 people came to check out the site in the first 30 days – and I am so proud of the momentum and engagement that our team has built!”

“It has also been reaffirming to see the results of our local business and brand marketing campaigns – validating the national model of creating content-led experiences that provide value to readers and clients alike.”

The top performing story of the year was tongue-in-cheek post, ‘45 Things That Are So Perth It Hurts‘ – a viral sensation that gave locals a humorous take on their own uniquely Perth habits – racking up 120,000+ hits within the first 24 hours.

The Urban List Perth employs a local team of six full-time staff, including content creators, marketing experts, business development specialists and graphic designers.