SHED’s undies vending machine gets visitors to ride Adventure World’s terrifying new Abyss
February 10 2014, 10:54 am | | 7 Comments
This vending machine created by SHEDcsc was stocked with packets of fresh clean white underpants. It was placed within Adventure World to encourage visitors to the park to ride their newest attraction Abyss, a $12m Rollercoaster dubbed by experts and enthusiasts alike as being Australia’s most terrifying ride.
Along with the ‘tighty whities’, the undies packets contained a fact sheet outlining all of the key statistics and features relating to the ride.
Credits – Creatives: Drew Ridley, Matt Ridley, Andrew Tinning.
7 Comments
Hilarious, well done SHED!
Nice. These things are easy to concept but it’s rare to find a client who will help you bring it to life Well played all.
haha, nice!
Did anyone buy a pair?
Ha ha. Very funny and a lovely activation of the big idea. The challenge will be to convince international judges it was not a scam.
Award in urea, I think it’ll be a challenge convincing anyone of that.
Sceptic.
True. But I was there when Galleria Toyota and Enjo cleaned up. Never overestimate a local jury.