The Sunday Times publishes ‘electric’ creative execution across six pages for RAC
Last Sunday, August 23, The Sunday Times, published the launch of the ‘RAC Electric Highway’ print campaign with high impact consecutive strip ads running from page 1 through to page 5, culminating in the full page campaign message on page 6.
The execution was then extended online with a Home Page Buyout on PerthNow on Wednesday August 26 to tie it all together.
Jay Morris, Sales Director of PerthNow and The Sunday Times, said it was a great demonstration of digital and print media working together cohesively to create a memorable cross platform campaign.
“This creative execution demonstrates the flexibility and solution-centric approach offered by The Sunday Times and PerthNow. Working in partnership with clients is a core strength of our sales team and we strive to be creative and innovative.”
3 Comments
Nice feature.
Some credit to the Agency and Photographer wouldn’t go amiss though.
Initiative Perth & JWT Perth..
Photography and retouching by Luke Carter Wilton