The Sunday Times launches The Sunday Times Guide as the state’s new entertainment fix

October 20 2014, 10:44 am | BY Martin Trevaskis | No Comments

SunTimesGuide_BLOG.jpgThe Sunday Times has launched a new entertainment lift-out titled The Sunday Times Guide in a re-positioning of its in-paper entertainment content. The Sunday Times Guide evolves the newspaper’s popular TV Guide and now includes everything readers need to know for the week including all the information on concerts, movies and city culture.

The new format, which debuted yesterday, features the following sections:

• Kristy’s Hot List – a vibrant Sunday ‘bible’ for the best things to do during the week

• Music, Film and Culture reviews

• The biggest TV stories of the week with a refreshed and modern layout

• The much-loved TV guide giving readers a clear view of what is on “the box”

• The best entertainment interviews and features

In addition, The Sunday Times Guide provides advertisers new and increased advertising opportunities within the insert allowing them to engage with The Sunday Times entertainment audiences in more creative ways.

The Sunday Times editor Rod Savage said: “We’re really excited to have launched The Sunday Times Guide. To be able to combine two of our strengths – our TV guide and our entertainment content – into one powerful entertainment destination, is a win-win for our readers and advertisers.”

Launch advertisers for The Sunday Times Guide included A-list Entertainment, Ben Maiorana Entertainment, the Japanese Film Festival, Adrian Bohm Presents and Starr Special Events.

In addition to the launch of The Sunday Times Guide, The Sunday Times also released exciting navigation changes to its newspaper including the following:

  • More news coverage and bigger Sunday reads with additional pages dedicated to engaging readers with general news at the front of the newspaper
  • Sport is back at the back of the newspaper in a refreshed format offering the best news, results and commentary from some of the state’s and nation’s best sports writers
  • A reinvigorated ReadersMART section has become its own liftout inside market-leading CarsGuide with new, premium advertising positions
  • The popular Escape section is now its own liftout offering more targeted opportunities for advertisers.

“We are constantly looking for ways to add value to our readers’ experience with us every week.,” said Savage. “The refresh of our paper and the launch of The Sunday Times Guide follows STM celebrating its 10th birthday and the launch of Confidential as a cross-platform product. Readers turn to The Sunday Times on the day they are most engaged. With the new look, we are responding to what our readers have told us. We know they enjoying relaxing and kicking back with us every Sunday, so we’ve refreshed our product to enhance the experience we share with them every week.”

The launch of the refreshed Sunday Times and new The Sunday Times Guide is being supported by a marketing campaign that includes in-paper, digital and radio promotions.