The Sunday Times grows readership more than any other Sunday newspaper in Australia

August 18 2016, 7:19 pm | BY Martin Trevaskis | No Comments

SundayTimes_14.8.16_BLOG.jpgThe Sunday Times and Perth Now have recorded strong results for the June quarter.

The Sunday Times has seen more readership growth than any other Sunday newspaper in Australia over the past 3 months. The Sunday Times readership grew by 1.8% in the last quarter and has enjoyed a 12 month increase in readership of 3.5%.

This means that The Sunday Times has gained an additional 9,000 readers in the last quarter and 17, 000 in the past 12 months taking its readership to 496,000 readers.

The total combined reach for both The Sunday Times and Perth Now is 1.541 million readers, a month-on-month increase of 38,000 readers.

Executive General Manager Michelle d’Almeida said it was clear that the market had stabilised and was showing some signs of growth.

“More encouraging is the fact that readers are seeing the value of a Sunday newspaper. Sunday newspaper readership in WA has grown faster than Saturday readership in WA over both the last 12 months and the past 3 months, which is great news for our advertisers. What is clear from the latest survey results is that The Sunday Times is an entrenched part of the Sunday mind set in WA.”

STM also performed well over the last 3 months – increasing its audience by 15,000 readers or a 4.5% increase. Over the past 12 months, STM has performed even better, increasing its readership by 8% or an additional 26,000 readers.

Perth Now also saw an increase over the quarter of 2.8% taking it to 993,000 unique audience. d’Almeida said Perth Now remains the number one news platform in WA by a considerable margin.

She added last week’s emma data also affirmed News Corp Australia’s position as Australia’s leading print and digital publisher, with a reach of over 15.4 million Australians each month or 85% of the population, and leading positions in news, sport, food and business.

The fierce competition between The Sunday Times and The West Australian continues against the backdrop of the looming decision by the ACCC on Seven West Media’s takeover of The Sunday Times and Perth Now, which is due mid next month.