The R Word by Marketforce wins twice at Adstars

‘The R Word’ campaign for Avivo by Marketforce has continued its award-winning ways, scoring twice at Adstars, the regional award show in Busan, South Korea.

The R Word won Bronze in Social Insight and Engagement, and Crystal in Use of Social Media in a Campaign.

It was the only campaign form Perth to win at Adstars, and follows its Merit at The One Show in New York and Bronze Lion at Cannes earlier this year.

The campaign was created to raise awareness and educate people about the impact of offensive use of the word ‘retarded’, directly targeting those using it online.