THE POWELL REPORT: RADIO SURVEY 4/2008
Initiative Business Manager Joy Powell’s review of Perth Radio Survey 4/2008 released this week.
OVERALL RESULTS All People 10+
1: MIX 94.5 17.5% No Change
2: 92.9 14.1% (+1.4)
3: ABC720 11.6% No Change
4: NOVA 10.5% (+ 0.6)
5: 6PR 10.3% (+ 0.3)
6: 96fm 10.2% (+ 0.5)
7: JJJ 4.9% (- 0.5)
8: 6IX 3.6% (- 2.3)
COMMENTS & OBSERVATIONS
• Nova 93.7 jumped up into 4th position overall swapping with 96fm.
• Nil change to overall ratings for both MIX 94.5 and ABC720.
• Largest overall audience increase obtained by 92.9.
• MIX 94.5 there was no change in this stations overall share result (they are Still No. 1 position for Overall Share). Their increases were P40-54, P55+ and GB’s. Station also increased Evening session & Weekend audience. Station maintained No. 1 positions P25-39, P40-54 & GB’s and retained No. 1 positions in Breakfast, Morning, Afternoon sessions and Weekend listening.
• 92.9 further strengthened their No. 2 position overall and had the largest % share increase. Along with overall share increase, other increases occurred across all sessions and for all demographics (excludingP55+). Another good survey. Station retained No. 1 Drive session position and rose their position on the ladder in Breakfast (#2 now beat NOVA this survey), Afternoon and Evening sessions. Still No. 1 for P10-17 & P18-24, to add to these highlights, 92.9 is now No.2 position P25-39.
• ABC720 lost share P25-39, P55+ and GB’s, along with Morning & Afternoon sessions. No change in overall share and still No. 3 position for overall share.
• NOVA their best result of the year thus far. As previously mentioned, increased their overall position up from No. 6 to now No. 4 swapping with 96fm. Station had increases across all demographics (except P55+ and GB’s where they remained the same – unchanged). Also increases for Breakfast (although lost overall share and # 2 Breakfast position to 92.9, they are No. 1 Breakfast for P18-39), Morning, Afternoon sessions and Weekend listening. So a good survey result for Nova too.
• 6PR along with a marginal increase in overall share, station had increases P10-17, P55+ and GB demographics. There was no change in their Breakfast audience share, however marginal increases for Morning and Afternoon sessions, along with weekend listening.
• 96fm only demographic increase for 96 was to their overall share and P55+. The good news was their Breakfast session held it’s audience with no change and their was a marginal increase in their Morning session. Station is in 3rd position P10-17, P18-24, P25-39 and P40-54.
• 6IX did lose share this survey and would be disappointed, but a highlight is that they are No 4 Commercial station with P40–54 in Share %, and No 2 in Time Spent Listening.
DEMOGRAPHICS
People 10-17
1: 92.9 36.7%
2: MIX 94.5 21.4%
3: NOVA 21.4%
4: 96fm 9.5%
People 18-24
1: 92.9 34.2%
2: NOVA 27.4%
3: 96fm 13.3%
4: JJJ 8.7%
People 25-39
1: MIX 94.5 19.2%
2: 92.9 18.3%
3: 96fm 18.2%
4: NOVA 16.2%
5: JJJ 12.6%.
People 40-54
1: MIX 94.5 28.9%
2: ABC720 11.8%
3: 96fm 11.7%
4: 92.9 10.1%
5: 6IX 7.3%
6: NOVA 6.5%
People 55+
1: 6PR 25.2%
2: ABC720 23.4%
3: MIX 94.5 9.6%
4: 6IX 4.1%
Grocery Buyers
1: MIX 94.5 18.7%
2: ABC720 13.1%
3: 6PR 12.9%
4: 92.9 10.8%
5: 96fm 9.0%
6: NOVA 7.4%
7: 6IX 4.9%.
WEEKDAY SESSIONS
Breakfast
1: MIX 94.5 16.0%
2: ABC 720 15.2%
3: 92.9 13.4%
4: NOVA 12.5%
5: 6PR 11.5%
6: 96fm 9.4%
Morning
1: MIX 94.5 18.7%
2: 96fm 13.0%
3: 92.9 12.3%
4: NOVA 10.9%
5: 6PR 8.9%
6: ABC720 7.5%
Afternoon
1: MIX 94.5 19.9%
2: 92.9 14.1%
3: 96fm 13.7%
4: NOVA 10.4%
5: 6PR 8.9%
6: ABC720 7.5%
Drive
1: 92.9 21.7%
2: MIX 94.5 16.9%
3: NOVA 10.3%
4: ABC720 9.5%
5: 6PR 9.0%
6: 96FM 8.9%
Night
1: ABC720 17.8%
2: 92.9 13.3%
3: MIX 94.5 12.4%
4: 6PR 11.8%
5: JJJ 8.2%
6: 96fm 7.0%
PEOPLE 10+ Cumulative Audience
1: MIX 94.5 448,000 (+13,000)
2: 92.9 433,000 (+18,000)
3: NOVA 346,000 (+16,000)
4: ABC720 282,000 (-20,000 – this follows a 23,000 decline last survey)
5: 96fm 273,000 (-1,000)
6: 6PR 199,000 (+6,000)
7: JJJ 132,000
(-27,000)
8: 6IX 113,000 (-42,000)
PEOPLE 10+ Average Audience
1: MIX 94.5 35,000 No Change
2: 92.9 28,000 (+3,000)
3: ABC720 23,000 No Change
4: NOVA 21,000 (+1,000)
5: 6PR 21,000 (+1,000)
6: 96fm 21,000 No Change
7: JJJ 10,000 (-1,000)
8: 6IX 7,000 (-5,000)