The Marketing Mix launches NewPMAdata direct mail marketing product for local businesses

The Marketing Mix has launched its newest product offering – NewPMAdata – into the Perth market this week.

Managing Director Chris McCarthy (pictured) said NewPMAdata is a unique direct mail marketing program that allows businesses to target new home buyers and renters moving into their local area.

“The Marketing Mix have partnered with Australia’s leading provider in property data to obtain exclusive access to this local property movement. We believe local area marketing is of supreme importance, especially for our automotive clients.”

“We’ve developed a strategic program that utilises this data to promote our client’s services to new local residents via a personalised letter. Being the first to get in front of your newest local residents is a powerful way to introduce your brand into their new lives and to establish long term return on investment value.”

McCarthy said NewPMAdata is a full-service solution with data, design, print and delivery completed in-house by The Marketing Mix. Data access will be industry-exclusive and restricted to only two industry clients per area.