The Guardian launches ‘Hosted by the Guardian’ platform for advertiser-created branded content, represented exclusively in WA by Digital Loop

The Guardian is launching a brand new platform for advertiser created content – ‘Hosted by the Guardian’ which forms part of theguardian.com. 

The full launch comes after a beta period working with a range of top brands including Renault who showcased three of their own videos to highlight their design competition with Central St Martins as part of an overall collaboration with the Guardian to promote their electric car ZOE. 

Hosted by’ has been specially designed to host a range of advertiser’s own content – including videos, galleries and articles – to meet the demand from brands and creative agencies who are creating a wider range of advertising content, yet face challenges with distribution and finding a quality context. ‘Hosted by’ provides a premium environment for the content, and delivers a premium audience by leveraging its real-time insight and employing native traffic drivers from the main Guardian pages to promote the content. Campaigns run in the beta period have demonstrated a significantly high level of engagement as the readers actively choose to visit the content.

In Australia,​ ​the ‘Hosted by’​ ​format​ has been launched with leading book retailer Dymocks, able to host two of their own articles on summer reads ahead of the Christmas holiday period. 

For more information on how to activate hosted content, contact WA’s exclusive representative – Chris Coufos at Digital Loop on 6261 3684 or email chris@digitalloop.com.au.