The Brand Agency’s ‘Drug Aware’ radio commercial wins round 4 of Siren Awards
A radio commercial for the West Australian government initiative,Drug Aware, about not driving on drugs, has won the overall and singlecategory for round four of the 2010 Siren Awards. Written by MitchMitchell and Warrick Sears (left) from The Brand Agency, thespot was aired only at night to maximize its impact for its targetaudience.
Judge and previous round winners, Ed James, copywriter, and JakubSzymanski, art director, from DDB Sydney said: “Paranoid was the one adthat actually took us by surprise. There was great writing in some ofthe other ads, and some great spots, but this one really stood out forus.”
It was a good rounf for WA. A spot for Main Roads WA, called Snore was highly commendedin the single category. It was written by Josh Langley from radiostation, Southern Cross Media – Hot FM/RadioWest in Bunbury.
And Brainestorm’s Marty Braine was highly commended in the craft category for Dorsogna’Fishing’.
Winner of the campaign category was three ads promoting the range of TAFE qualificationsavailable in Victoria. Called ‘Piece of Paper’, the campaign waswritten by Chris Andrews, Harsh Kapadia and James Orr (pictured left)from JWT Melbourne for Skills Victoria.
Highly commended in thecampaign category were three spots for online recruitment agency,Seek.com, called ‘If It Exists’, written by Andrew Woodhead from LeoBurnett, Melbourne.
Winner of the craft category was a commercial for Save the Children promotingits Survive to Five campaign, called ‘Reaching Five’, with soundengineer, Dylan Stephens (pictured left) from production studio, RiskSound in Melbourne.
Judge and member of the Siren Council, CraigMoore, creative director of OneForAll in Sydney, said of the winningcommercial: “A lot of people go for the ‘cute kid’ route, usually tohide the lack of an idea, but is really hard to pull it off productionwise. This one sounds great.”
There were three highly commendedspots in the craft category. Uniting Church called ‘Loneliness’,produced by sound engineers, Pete Best and Scott Illingworth from BestFX in Adelaide; Victoria University ‘Save the World’, with soundengineer, Sandy Milne from Risk Sound in Melbourne and Dorsogna’Fishing’, with sound engineer, Marty Braine from Brainestorm.
Thenational Siren Awards are run by Commercial Radio Australia and aredesigned to recognise the best radio advertising in the country. Formore information visit the dedicated website: www.sirenawards.com.au
9 Comments
Firstly congrats.
Secondly, can you explain to me why this radio ad won?
Am I missing something?
Nice photo Willsy!
cross processing is king.
Nice work guys
Unless “Willsy” invented the hipstamatic app, I believe congratulations may not be in order.
This is getting panned on the national blog. Congratulations to Marketforce on the excellent ORS spot that got top six on bestads.
That first spot sounds more like an ad for paranoia 🙂
Why are all advertising shots the same? Over graded, subjects trying desperately hard to look nonchalant – almost as though they’re hiding from their own insecurity, please photographers in Perth – get with the times. I’m tired of seeing the same shots from the same pool. Anyway, what was this about- oh radio- well done boys
Why are all CB Blog comments the same? Over blown, subjectivity trying desperately hard to look nonchalant – almost as though the poster’s are hiding from their own insecurity, please commenters in Perth – get with the times. I’m tired of seeing the same words from the same pool. Wasn’t this about radio?
Why are all attempts at satire on CB the same? Over cooked, subjecting us to desperately non-challenging irony – almost as if the writer’s hiding from their own illiteracy, please satirists in Perth – get wit this time. I’m tired.