The Brand Agency’s Cannes Contenders

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Over the past two weeks the Campaign Brief National bloghas been showcasing it’s “Cannes Contenders” selections. CB invitesagencies to nominate what they think has a chance of winning a gong atthe Cannes Festival that kicks off in just over a week. The Brand Agencyfeatured in today’s story – here’s what they think has a chance ofdoing well. Do you agree?

The Brand Agency, Sydney

Beinga young person is never easy, especially when you’re lumberedwith a great hairy ‘hump’ growth on your spine. The brave story ofAlice, a young girl with the superhuman-like ability to drink hundredsof litres of water before hitting the music festival circuit, was usedby The Brand Agency, Perth and Drug Aware to promote a message ofwater consumption this festival season.

The Brand Agency, Perth

The Perth Zoo ‘Find Your Animal’ radio campaign returned for 2010,with new spots focusing on some of the lesser-known Zoo inhabitants(including a slender-bottomed Meerkat and a Tree Frog with unusualocular concerns).