The Brand Agency wins round 2 of the 2010 national Siren Awards for radio
The Brand Agency’s radio commercial for RAC Roadside Assistancecalled ‘SOS’ has won the overall and single categories for round twoof the 2010 Siren Awards. Written by Des Hameister (left), the spot uses humour to promote the benefits ofroadside assistance, by sending an SOS message with a car horn.
Judgeand previous round winners, Nigel Clark and Adrian Ely from agency USSydney, said about the winning spot: “Roadside Assistance won becausethe execution works really well in radio, is relevant to the productand has good comic timing. Basically, it made us laugh, which is good.”
Highly commended in the single category was a spot called ‘NoiseCancelling Headphones‘ for The Bose Store, which was written by RyanYip from Austereo in Perth.
Winner of the campaign category wasan ad for Greenbank RSL called ‘Anger Mismanagement’. The commercial,written by Cindy Donato, from DMG Radio Australia in Brisbane, aims tomake the Greenbank RSL relevant to the 18-39 year old demographic.
Highlycommended in the campaign category was ‘Feel Free to Laugh’ for TENA,written by Julian Schreiber and Tom Martinis from Clemenger BBDO,Melbourne.
Winner of the craft category was a spot for theSunday Times City 2 Surf, called ‘Beach Run’, with sound engineers,Simon Hills-Johnes and Paul Taylor from production studio, Eardrum inSydney.
Previous round winner and judge, Barry Stewart fromproduction studio, Sound Reservoir in Sydney said of the winningspot:”I marveled at the way I could hear the actors diaphragmtightening at each foot step. Making it a very convincing recording ofsomeone running. This is seldom achieved in the studio environment. Sofor me it was the talent direction and execution that stood out.”
Highly commended in the craft category was another ad for the Sunday Times City 2 Surf called ‘Morning Run’.
Thenational Siren Awards are run by Commercial Radio Australia and aredesigned to recognise the best radio advertising in the country. Entries for round three for 2010 are now open and close on 16 October.For more information visit the dedicated website www.sirenawards.com.au.
5 Comments
On ya Des! Couldn’t have happened to a nicer bloke.
Well done Des. Top spot.
High five dude. And let me be the first to say, that’s a very handsome photo.
At last we get one back from the wise men over East!
10.04.
Don’t you mean get another one back? Perth has done quite well in the Sirens of late what with Perth Zoo picking up overall silver, Ikea winning a round and that more words spot from Marketforce doing well.