The Brand Agency only Western Australian agency to get finalist spot at APAC Effies Awards

The Brand Agency’s “St John Ambulance WA Break the Barrier” campaign is the only WA agency represented as a finalist in the APAC Effies Awards.

The Break the Barrier campaign was able to demonstrate a high level of effectiveness against the campaign objectives, including stimulating a substantial increase in first aid course enrolments.

The Asia Pacific Effie Awards represents the global Gold standard in marketing effectiveness excellence and honours the region’s most outstanding marketing communication work that have proven results in meeting strategic objectives.

The finalist results followed 2 rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and 4 Heads of Jury – Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald’s APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.

The 92 finalists are represented by agencies from 13 countries, featuring outstanding campaigns which have run in the Asia Pacific region. In total 19 Australian entries made the final round.