The Brand Agency kicks off Eat Drink Perth

The Brand Agency, together with its new divisions King St and BrandXP, recently launched the Eat Drink Perth 2018 campaign for the City of Perth. In its 14th year, the festival runs throughout March, promoting more than 150 offers available across over 100 venues throughout the city, as well as free, family friendly events and city installations.

The campaign builds on the visual identity created last year by The Brand Agency by adding launch events and photo opportunities across the city, with light poles turned into glasses and a ‘giant milkshake’ installation inside 140 William. 

Eat Drink Perth kicked off with a laneway event in West Perth, before a community cooking demonstration at the Northbridge Piazza managed by BrandXP. A series of 20 customised Eat Drink Perth themed picnic tables, were built, painted and installed throughout the city for visitors to sit and enjoy.

Much loved local home cooks, Anna and Jordan, were this year’s campaign ambassadors and featured in two television content pieces, filmed at different city locations and produced by King St.

The campaign runs across digital and social media, outdoor, television, radio, in venue guides and weekly ‘What’s on?’ newspaper updates.

Credits

Client: Christine Lim-Abrahams, Lauren Brophy and Holly Broockmann 

Design: Dan Agostino, Janice Law and Mindy Lee

Digital: Peter Boston

Executive Creative Director: Marcus Tesoriero

Creative Director: Steve Straw

Copywriters: Lachlan Banton and Niall Stephen

King Street: Katie Trew, Brayton Gillette, Mason Truong

BrandXP: Erin Keenan

Strategy: Vanessa Bush

Account Management: Adrienne Devine and Ruby D’Aloia

Media: Nicole MacNeil