The Brand Agency creates new ‘Make The Safe Call’ campaign for Western Power
The Brand Agency has launched ‘Make the Safe Call’, a campaign created for electricity utility, Western Power. The campaign furthers the narrative on safety around the electrical network by seeking to educate West Australians on the safe distance at which to remain in an electrical emergency.
With network incidents involving car accidents on the rise, Western Power identified the need to clearly explain the safest behaviours for those involved in a car crash and for bystanders. The resulting messaging seeks to reduce the number of lives at risk.
The Brand Agency supported Western Power with the delivery of all strategy, media planning, creative, design and campaign production. The messaging will be delivered across TV, catch-up TV, radio, out-of-home, digital and social, and will run until mid-October.
The campaign reaffirms Western Power’s position as a critical emergency service, and demonstrates its expertise in keeping the community and network safe. To complement the campaign, the campaign landing page features interactive educational content, a safety quiz and an educational animation which aims to inform site visitors of the correct behaviours to adopt if in an electrical emergency.
Nick Bayes, General Manager at The Brand Agency said: “This has been a fantastically performing campaign over the past few years, and it’s great to be partnering with Western Power again for this next instalment. Hopefully it will help save lives through safety education.”
Jill Goodwin, Area Manager, Brand & Customer Communications, Stakeholders & Communications said: “This is an important public safety awareness campaign for Western Power and it was vital that our message delivery grabbed the attention of the audience. Most importantly we wanted to be able to let the community know exactly what to do in an electrical emergency.”
Credits
Creative Director : Steve Straw
Art Director : Nathan Teoh
Digital Design : Luke Lucas, Clayton West
Agency Producers : Amy Goodman, Katie Fewster
Production House : Beautiful Pictures
Director : Renee Webster
Producer : Kate Downie
Animation Creative : Bianca Galan-Dwyer, Melita Masters
Animation Illustrator : Sofia Verano
Animator : Colour Andre
Post Production : The Office of John Cheese
Sound : Brainestorm
Senior Media Planner : Nicole MacNeil