The Brand Agency Perth’s best performer in the 2010 Bestads Australian Agency Rankings

The Brand Agency was Perth’s top performing agency in the 2010 Bestads Australian Agency Rankings. The Brand received 6 points during the year, which also placed them eighth in Australia.

It scored its points for Drug Aware ‘Alice’, ‘Elephant Art: Van Gogh’, ‘Bjorn Again’, and ‘Springtime’ for Perth Zoo, and Sunday Times ‘Yesterday’s News’ radio.

Marketforce received 4 points while 303 and Cooch each scored 1.

Reigning CB (Australasia) Agency of the Year Clemenger BBDO, Melbourne topped the Australian rankings with 18 points – placing the agency 5th in the world.

Clems was followed by DDB Sydney with 13 points and Grey Melbourne with 12 points. BMF Sydney and JayGrey, Sydney shared fourth spot with 8 points and sixth spot was shared by Leo Burnett, Sydney and The Campaign Palace, Sydney, both on 7 points.

Colenso BBDO and DDB New Zealand, the two world-class kiwi shops, once again blitzed the rest of the world’s best to head the 2010 Bestads Top Agency Rankings, both with 29 points. AMV/BBDO, London came in third (22 points), followed by Wieden + Kennedy, Portland in fourth (21 points) and Clemenger BBDO, Melbourne in fifth spot (18 points).

Prolam Y&R, Santiago came in sixth (16), followed by Shamor Avnon Amichay/Y&R Interactive, Tel Aviv (15), Mother, London (14), DDB London (13) and DDB Sydney (13).

The top country in 2010 was the United States (236 points), followed by the United Kingdom (188), Australia (185), New Zealand (124), France (79), Canada (66), Brazil (60), South Africa (47), India (44) and the Netherlands (35).

The top production company in the world was Smuggler, with 25 points, ahead of Stink (17), with Prodigy Films and The Sweet Shop sharing third spot (16). MJZ and Revolver shared fifth spot (14), followed by @radical.media (12) and Hungry Man (11). Gorgeous and Partizan shared the #10 spot with 10

point each.

Volkswagen was the #1 client in the world, with 22 points, followed by Cadbury (18) and McDonald’s (17). Amnesty International and Coca-Cola shared fourth spot (15) followed by Carlton & United Breweries, Nike and Sony, all in sixth spot (12).

The Top Agencies in the Top 10 Countries:

UNITED STATES

1.  Wieden + Kennedy, Portland  (21 points)

2.  Crispin Porter + Bogusky, Boulder  (12)

3.  Young & Rubicam, New York  (10)

4.  BBDO New York  (9)

5.  Droga5, New York  (8)

6.  DDB Chicago  (7)

6.  Goodby Silverstein & Partners, San Francisco (7)

6.  Leo Burnett, Chicago (7)

6.  TBWAChiatDay, New York (7)

10. JWT New York (6)

UNITED KINGDOM

1.  AMV BBDO, London  (22 points)

2.  Mother, London  (14)

3.  DDB London  (13)

4.  BBH London  (12)

5.  Fallon, London  (11)

6.  RKCR/Y&R London  (10)

7.  Wieden + Kennedy, London  (7)

8.  CHI and Partners  (6)

8.  Saatchi & Saatchi, London  (6)

10. Anomaly, London (5)

10. M&C Saatchi, London  (5)

10. TBWA London (5)

AUSTRALIA

1.  Clemenger BBDO, Melbourne  (18)

2.  DDB Sydney  (13)

3.  Grey, Melbourne  (12)

4.  BMF, Sydney  (8)

4.  JayGrey, Sydney  (8)

6.  Leo Burnett, Sydney (7)

6.  The Campaign Palace, Sydney  (7)

8.  The Brand Agency, Perth  (6)

9.  DDB Melbourne  (5)

9.  Three Drunk Monkeys, Sydney  (5)

NEW ZEALAND

1. Colenso BBDO, Auckland  (29 points)

1. DDB New Zealand  (29)

3. DraftFCB, Auckland  (10)

4.  Saatchi & Saatchi, Auckland  (9)

5.  Clemenger BBDO, Wellington  (6)

5.  Ogilvy, Auckland  (6)

5.  Publicis Mojo, Auckland  (6)

8.  Barnes Catmur & Friends, Auckland  (4)

9.  Droga5 New Zealand (3)

9.  M&C Saatchi, Auckland  (3)

9.  TBWATequila, Auckland  (3)

FRANCE

1.  BETC Euro RSCG, Paris  (12 points)

2.  TBWA Paris  (10)

3.  CLM BBDO, Boulogne Billancourt (7)

4.  Grey, Paris  (6)

5.  Young & Rubicam, Paris (5)

6.  Fred & Farid, Paris  (4)

6.  Saatchi & Saatchi, Paris  (4)

8.  Leo Burnett, Paris  (3)

8.  Ogilvy & Mather, Paris  (3)

CANADA

1.  Rethink, Vancouver  (7 points)

2.  DDB Canada, Montreal  (4)

2.  Saatchi & Saatchi, Toronto (4)

2.  Sid Lee, Montreal  (4)

5.  BBDO Toronto  (3)

5.  Cossette West, Vancouver  (3)

5.  Grey Canada, Toronto  (3)

BRAZIL

1.  Almap BBDO, Sao Paulo  (7 points)

2.  Neogama BBH, Sao Paulo  (6)

3.  BorghiErh/Lowe, Sao Paulo  (5)

4.  age. Comunicacoes, Sao Paulo  (4)

5.  DDB Sao Paulo  (3)

5.  Filadelfia, Belo Horizonte  (3)

5.  Y&R, Sao Paulo  (3)

SOUTH AFRICA

1.  Lowe Bull, Cape Town  (6 points)

1.  Y&R Johannesburg  (6)

3.  Ogilvy, Cape Town  (5)

4.  FoxP2, Cape Town  (4)

4.  Lowe Bull, Johannesburg  (4)

4.  Volcano, Johannesburg  (4)

INDIA

1.  DDB Mudra Group,  Mumbai  (8 points)

2.  Ogilvy & Mather, New Delhi  (5)

3.  JWT India (4)

4.  McCann Worldgroup, Mumbai  (3)

4.  Ogilvy & Mather, Mumbai

NETHERLANDS

1.  DDB Amsterdam  (5 points)

2.  Wieden + Kennedy, Amsterdam (4)

3.  180 Amsterdam  (3)

B
est Ads Ranking works like this: Every TV ad that makes it into the Week’s Best scores two points for all those involved in the ad: agency; production company; client; creatives and country. Every Print, Outdoor, Radio and Interactive scores one point.