The Brand Agency, Austereo and Southern Cross WA finalists in national Siren Awards for radio

April 5 2011, 3:12 pm | BY Kim Shaw | 1 Comment

The best radio commercial of 2011 will be battled out between more than 20 ad agencies, radio stations and production studios as part of the national Siren Awards, to be announced in Sydney next month.

The finalists include The Brand Agency, Austereo Perth and Southern Cross Media’s RadioWest/HOTFM from WA.

The Brand Agency is a finalist in both Single and Campaign categories with its Perth Zoo ‘Find Your Animal’ campaign, co-written by Josh Edge and Rikki Burns.

Austereo is a finalist in Single with its Allpest ‘…Does not negotiate – Rats’ spot created by Alida Henson, Garry Dean, Ingrid Paxton and Matt Dickson.

And Southern Cross Media is a finalist in both the Single and Craft categories with a campaign for Roadwise, ‘Little White Cross’ and ‘In a rush?’, written by Josh Langley and produced by Jerimiah Busniak.

LISTEN TO THE FINALISTS

An overall winner, who receives the Gold Siren, as well as a winner in each of the three categories will be announced at a breakfast on May 6 in Sydney. The national Siren Awards are run by Commercial Radio Australia and are designed torecognise the best radio advertising in the country.

Chief Executive Officer of Commercial Radio Australia, Joan Warner said the quality of Australian radio ads was improving each year, highlighted by the success of Australian entries at the Cannes Advertising Festival.

“Twelve of the seventeen Australian radio ads shortlisted for the Radio Lions at last year’s Cannes Advertising Festival were successful, winning either Silver or Bronze Lions. Six of these award winning ads were also Sirens winners which is an excellent result up against the best radio ads around the world,” Warner said.

Last year’s Gold Siren winner, called ‘Clothes’, for international brand Tena, developer of absorbent hygiene products, was written by Julian Schreiber and Tom Martin from Clemenger BBDO, Melbourne (pictured above).

Warner said the Siren Awards provided a great opportunity to recognise excellence in Australian radio advertising and had grown in stature each year.

“This year has been a record for the number of entries with over 800 entries- a fantastic result which shows how important this Award has become.”

The Gold Siren winner is decided by a panel of industry experts, known as the Siren Creative Council. The 2011 winner will be automatically entered into the Cannes Radio Lions – to be held in June and its writer will also win two tickets to attend the festival.

The 2011 Siren Awards also include a new award known as the Siren Client Award.

This will be won by one of the five overall round winners and is judged by a panel made up of clients – rather than agency creative directors. The client panel will be made up of the clients who commissioned the winning Gold and Silver Siren winners from the year before and other guest judges.

The Award will be a cash prize of $5,000 and will also be announced at the breakfast.For more information visit the Sirens website.

The Sirens breakfast will be held at the Star Room, Imax Theatre on Friday May 6 from 7.30am to 9.00am. Tickets are on sale now at $65 for the breakfast and a table of ten is available for $595. The breakfast will be followed by a creative workshop on how to write great radio ads. More details will be available soon.

2011 SIREN AWARD FINALISTS

Single

  • AJF Partnership, Melbourne, Michael Skarbek, National Foods – Dare, The Fist
  • Austereo, Perth, Alida Henson, Garry Dean, Ingrid Paxton and Matt Dickson, Allpest, Does not negotiate – Rats
  • BMF, Sydney, Dean Hunt and Paul Bruce, Hyundai A-league Football Federation Australia, Fan Made Stories – Chanting Dave
  • Classic Rock 95.3, DMG, Sydney, Simon Hills-Johnes, The Old Timers Centre, Honest Richard
  • Clemenger BBDO, Melbourne, Julian Schreiber and Tom Martin, Four’N Twenty, Angus Breeder – Apology
  • Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Carlton Draught, Mos Def Freshest Draught Beer
  • Clemenger BBDO, Melbourne, Seymour Pope and Luke Thompson, Carlton Dry, Steve ODraftfcb, Melbourne, Josh Armstrong, Chris Shoolman and Sanjay Rego, National Stroke Foundation, Emma – Mirror
  • Draftfcb, Melbourne, Josh Armstrong, Chris Shoolman and Sanjay Rego, National Stroke Foundation, Glen – Vocal Chord
  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Charlotte
  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Mamma Lunch
  • Flagstaff Studios, Melbourne, Ant White, Yellow, Cupid
  • kwp! Advertising, Adelaide, Corey Swaffer, Coopers DIY Beer, Dodgy Doggy Door
  • Leo Burnett, Melbourne, Andrew Woodhead and Eamonn Dixon, 7-Eleven, Pants
  • Leo Burnett, Melbourne, Andrew Woodhead, 7-Eleven, Inner Cheetah Panther
  • Leo Burnett, Sydney, Michael Canning, Diageo, Groceries
  • Leo Burnett, Sydney, Michael Canning, Diageo, Reading
  • Southern Cross Media – RadioWest/HOTfm, Perth, Josh Langley, Roadwise, Little White Cross
  • The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, Slender Tailed Meerkat
  • The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, Slow Loris
  • The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, Red-Eyed Tree Frog
  • The Campaign Palace, Sydney, Matt Swinburne and John Koay, Selleys Turtle Wax, Wax Job
  • Twenty20, Melbourne, Matthew Ellis, Andrew Panozzo, People Telecom, Transfer

Campaign

  • AJF Partnership, Melbourne, Michael Skarbek, National Foods – Dare, The Fist/The Date/The Reunion
  • Austereo, Melbourne, Darren Collins and Jon Williams, Burger Edge, Grandma/Beggar/Tourist
  • BMF, Sydney, Philip Sicklinger and Corinne Goode, National Foods, South Cape, For Every Social Emergency
  • Clemenger BBDO, Adelaide, Greg Knagge, Geoff Robertson, Kim Boehm, Adelaide Now, How to Speak Fluent AFL
  • Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Carlton Draught, Carlton Draught We’re So Fresh
  • Draftscb, Melbourne, Josh Armstrong, Chris Shoolman, Sanjay Rego, National Stroke Foundation, A stroke makes even the simplest things hard
  • Eardrum, Sydney, Ralph van Dijk and Cal Nichols, Commercial Radio Australia, Choice Bro 30″/Latest 30″/Moved Out 30″
  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Charlotte/Rob/Couple 30″
  • JWT, Melbourne, Richard Muntz, Vegemite-Kraft, Edger 30″/Tiger Toaster 30″/Wormer 30″
  • Leo Burnett, Melbourne, Andrew Woodhead and Eamonn Dixon, 7-Eleven, Slow Mornings
  • Leo Burnett, Melbourne, Andrew Woodhead, 7-Eleven, Sports Slurpee
  • Leo Burnett, Melbourne, Andrew Woodhead, seek.com.au, If it exits
  • Leo Burnett, Melbourne, Brendan Greaney and Andrew Woodhead, sportsbet.com.au, People who like to bet on the net
  • Magnum Opus, Melbourne, Mike Allen, Victorian Government, Play it safe by the water
  • The Brand Agency, Perth, Josh Edge and Rikki Burns, Perth Zoo, Find Your Animal Campaign
  • The Sphere Agency, Melbourne, Darren Fishman, Interflora, Love The Juan You’re With
  • Twenty20, Melbourne, Matthew Ellis, Andrew Panozzo, People Telecom, Alien voices
  • US Sydney, Chad Mackenzie, Danny Wehbe, David Roberts, SBS, Versus
  • US Sydney, Nigel Clark, Tim Chenery, SBS, Immigration Nation: The Lucky Country

Craft

  • Australian Radio Network, Adelaide, Martin Kubitzky, ACT Police, Texting and Driving – Ru
    n over child
  • Eardrum, Sydney, Ralph van Dijk and Paul Taylor – Sound Reservoir, VB, Tasting
  • Eardrum, Sydney, Scott Collins and Ralph van Dijk, Commercial Radio Australia, Young Dad
  • Eardrum/Plush Films, Sydney, Ralph van Dijk and Scott Collins, Vegemite, Vegemite Edger 60″
  • Eardrum/Song ZU, Sydney, Ralph van Dijk and Abbie Sie, Coopers DIY Beer, Dodgy Doggy Door
  • Flagstaff Studios, Melbourne, Paul Le Couteur, People Telecom, Downtime
  • Flagstaff Studios, Melbourne, Paul Le Couteur, People Telecom, Offer
  • Flagstaff Studios, Melbourne, Paul Le Couteur, People Telecom, Transfer
  • Nova 919, Adelaide,, Eddie Bye, Be Active, Be Active the Musical
  • Nova 919, Adelaide, Eddie Bye, Red Square Complex, RedSquare Re-Born
  • Oasis Post, Adelaide, Justin Astbury, Adelaide Now, World Cup Soccer
  • Oasis Post, Adelaide, Martyn Zub, Adelaide Zoo, BathRisk Sound, Melbourne, Matt Thompson, Department of Justice, Look Before You Leap
  • Risk Sound, Melbourne, Matt Thompson, Department of Justice, Never Swim Alone
  • Risk Sound, Melbourne, Paul Baxter, Metlink, Buses – Comic
  • Risk Sound, Melbourne, Paul Baxter, TAC, Motorcycles – Surfing
  • Risk Sound, Melbourne, Paul Baxter, The Age, Sport and Style – Cricket
  • Risk Sound, Melbourne, Paul Baxter, WorkSafe, Manager Bones
  • Sound Reservoir, Sydney, Paul Taylor, Solo, Junk Yard
  • Sound Reservoir, Sydney, Paul Taylor, Solo, Solo Car Park
  • Southern Cross Media – Perth, RadioWest/HOTfm, Jerimiah Busniak, Roadwise, In a rush?
  • Southern Cross Media – Perth, RadioWest/HOTfm, Jerimiah Busniak, Roadwise, Little White Cross