The best things come in threes for Trilogy

Trilogy Advertising and Marketing celebrates another birthday on November 1st and Directors Nita Davey and Jo Bulline have taken the opportunity to announce initiatives and changes instigated to lead them into their tenth year.

Tony Williams (pictured left) has joined Trilogy as Executive Creative Director and shareholder. Having consulted to Trilogy for the past 6 months, Williams’ permanent appointment signifies the importance the agency is placing on effective and innovative creativity. This is the first time Trilogy has offered shareholding, and the issue to Williams indicates a long-term investment in expanded, senior level leadership.

Williams returned to Perth a few years ago following two years at BBH Singapore where he produced award-winning work for clients such as Johnnie Walker and Levi’s, and then eleven years in Japan including time as ECD at Saatchi & Saatchi and Regional ECD at Apple where he launched the iPhone 3GS.

Another senior appointment is that of Dave Whitlock as Production Director. Whitlock has over 20 years’ experience in the print industry including several years as General Manager of QDi. He manages Trilogy’s in-house graphic design and pre-production studio, and comprehensive print portfolio.

Trilogy’s Digital Department, headed by Integration Account Director Cal Willcox, has also expanded with two additional specialists joining the team. Trilogy’s digital services now include Search and Social Communications, supplementing extensive online and media services led by Digital Account Director, Menuccia Tassone.

Whitlock, Willcox and Williams join original Finance Director, Alison Dawson, in Trilogy’s newly structured Senior Management Team.

“Jo and I have always honoured our original intent to run an agency founded on hands-on collaboration – an agency that nurtures individual talent but also places a high value on teamwork to deliver strategic solutions combined with an energetic, responsible and flexible attitude.” stated Director Nita Davey, “We have wanted to evolve this further for some time however knew it was important to ensure it was done properly and for the right reasons. After a review of our Clients’ needs and contemplation of what we would like Trilogy to uniquely stand for, we are happy that Tony’s appointment, and the other changes made, facilitate where we really want our agency to be and where it can now go.”