The Barons are back in town in new ‘Far From Ordinary’ delivery bus campaign by AT Creative
Following on from last year’s hugely successful outdoor campaign, Liquor Barons are transforming Perth Transport buses into a fleet of far from ordinary delivery vehicles.
Once complete, the roll-out is set to become one of the biggest bus campaigns that WA has ever seen, with 87 roaming the streets of Perth. Featuring full wraps, mega sides and full backs, the iconic Barons characters will be everywhere over the coming months, living up to the brand promise of being ‘Close To Home, Far From Ordinary’.
AT Creative CD Andrew Tinning said it’s just the beginning.
“We’ve captured some great new imagery that dials up the irreverence, relevance and fun even further. And this will be used to produce a wide range of content across multiple channels, taking brand personality and engagement to the next level.”
Chris O’Brien general manager Liquor Barons, said: “The aim of the Close To Home Far From Ordinary campaign has been to establish and reinforce our key brand attributes of location, independence, personality and value. The Barons characters that Andrew has created have proven to be an extremely successful and popular vehicle for communicating these across every aspect of the business, including brand and retail messaging.”
Over the coming months and into the new year, expect to see the Barons appearing around popular social occasions and events where a few bevvies are a part of the ritual.
CREDITS
Client: Chris O’Brien, General Manager; Richard Verney Category Manager.
Agency: AT Creative.
Creative strategy, concept & execution: Andrew Tinning
Illustration: ZAC Creative
Producer: Troy Zafer
Creative Director: Nicholas Kempt
Photography: Simon Westlake, Illustrations
Retouching: Anastasia Lees
Styling: Kylie Clifford
Hair & Make-up: Hendra Widjaja, Amy Danieli
Costumiere: Sue Kerr
1 Comment
Well done AT & Liquor Barons, this is a beautiful example of out door at its best.
And looking at the credits, it didn’t take a team of planners, suits and creatives to make it happen, which is why so much of the budget has obviously gone into the craft and production.