The 30 best ads from Campaign Briefs 30 years. 2013: IKEA ‘Valentine’s Day’ press
June 30 2014, 10:12 am | | No Comments
Campaign Brief WA turns 30 this month, so over the thirty days of June we’re looking back and choosing the best ad done in each of our 30 years.
Well what else could it be for 2013?
Everybody loves this little press ad for IKEA, which appeared in The West Australian’s ‘Book of Love’ on February 14.
It catapulted its creators – 303Lowe’s Helen King and Alex Bolderoff – into the top ten of our Creative Rankings (King to #1) with a nomination at D&AD, a Finalist at Cannes, and a Silver at AWARD.
Such a cute, fun idea for the media placement.