The 30 best ads from Campaign Brief’s 30 years. 2012: Attix ‘Storage Space’ press

Campaign Brief WA turns 30 this month, so over the thirty days of June we’re looking back and choosing the best ad done in each of our 30 years.

2012 was a year of competent but mostly forgettable work – except for the Attix ‘Storage Space’ press ad. Even in the little time that has passed, this is the one that stays in the memory.

Created by SHED’s Matt Ridley, Andrew Tinning and Drew Ridley, it was done originally done for our The West Australian Creative Exercise. It won that competition, then went on to more success around the world, including an In Book at D&AD, finalists at AWARD, New York Festivals and One Show, as well as Best of Year at the Campaign Brief Awards and The West Australian Fellowship at the PADCs.