The 30 best ads from Campaign Brief’s 30 years. 2003: Ngala ‘Shaken Baby’ television
June 20 2014, 8:51 am | | No Comments
Campaign Brief WA turns 30 this month, so over the thirty days of June we’re looking back and choosing the best ad done in each of our 30 years.
The Brand Agency’s ‘Shaken Baby’ TVC for the Department of Community Services’ Ngala facility was an understated little spot with great impact.
Created by Neil Weeks and Dale Simmonds, it was a clever demonstration of how fragile babies are without being too graphic.
It was a clear ‘Best of Year’ at the Campaign Brief Awards, and still is.