Network 10 senior executives and personalities deliver 2019 Upfronts presentation in Perth

10 personality Julia Morris was on fire on Wednesday night as she introduced the network’s 2019 UpFronts presentation in Perth.

Morris’s typically bawdy but very funny opening encapsulated the “cheeky irreverence” tone-of-voice CEO Paul Anderson said defines 10.

Anderson presented the network’s new branding – its first update in 27 years. It includes new channel names 10Peach and 10Boss (formerly One and Eleven), and a new video on-demand subscription service 10 All Access.

Chief Sales Officer Rod Prosser outlined 10’s new in-house sales structure, with division’s covering creative (10 Imagine), sponsorships (10 Effect), analytics (10 Exchange) and interactive solutions (10 Interactive). 

Prosser’s key message was don’t judge the network on Total People. He said the focus for 10 in 2019 is “people under 50 and young-at-heart”.

With that in mind, 10 has a strong line-up of light entertainment, based around returning shows like The Bachelor, Masterchef and Australian Survivor, and a revived series of former Seven show Dancing With the Stars.

Prosser said 10’s marquee programs this year, like The Bachelor, generated 67% more social media activity than Seven and Nine.

National Programming Manager, Daniel Monaghan, was also in town to present 10’s schedule for next year, including three new dramas from parent company CBS on 10 All Access.

 As well as hosting a return series of I’m A Celebrity Get Me Out Of Here, Morris herself and co-presenter Chris Brown will front a new variety program – Chris & Julia’s Sunday Night Takeaway. It is based on the successful UK program Saturday Night Takeaway, and will be one of 10’s major new local shows for next year. 

But the biggest cheer for the night was for Paul Townsend, when his appointment to lead 10 in WA was re-stated.

The network’s leaders outlined a comprehensive strategy, with audience, content and technology innovations using CBS-developed platforms being a cornerstone of 10’s plans for 2019 and beyond.