The Communications Council launches 2014 education schedule with Planning and Search

The Communications Council’s AdSchool schedule is now live and booking, kicking off the year with Strategic Planning Principles with Block Branding’s Strategy Director, Carolyn Hall starting February 24 and the new SEO & SEM Workshop with Alischa Wunsch on March 17.

“The Strategic Planning Principles course gives a great insight into the processes and environments planners find themselves in every day. More accurately – the thought processes and exercises they do to put themselves in an effective and strategic mind-set. The course content was consistently strong, and the take home exercises fun and rewarding (e.g. creating a blog and critiquing strategically relevant ads).”

Luke Slater, Account Manager Marketforce

The SEO & SEM Workshop provides an introduction and overview of Search Engine Optimisation and Search Engine Marketing. Search Engine Optimisation is a critical foundation of a digital strategy and this workshop focuses on developing an understanding of how website structure and content impacts on your website ranking and discoverability and how to implement best practice SEO tactics. The Search Engine Marketing topic focuses on using Google Adwords to implement highly effective online marketing campaigns to drive traffic to your website and generate sales leads.

“Alischa has a wealth of knowledge about digital and was great at explaining all of the different tools.”

Amanda Georke, Marketing Manager Auto Classic BMW

To check out the full 2014 Perth schedule of courses and workships visit the Communications Council’s AdSchool website.