TCC launches Advertising Pays industry report

The Communications Council launched its Advertising Pays report in WA at the Australian Institute of Management in Floreat yesterday.

Deloitte Access Economics was commissioned to produce the report, which found advertising delivered benefits to the Australian economy worth $40 billion – almost as large as the productivity value the internet and digital technologies.

The economic impact of advertising in WA is reported as $4.5billion. WA’s share of national advertising spend is 11.1%, which is about equal to its national population share of 10.9%.

It says advertising directly employs 55,903 people but in aggregate, advertising is associated with employment of over 200,000 people in the Australian economy – 10,000 in WA.

The report was introduced by TCC WA Chairman and Meerkats CEO Gavin Bain, and summarized by Deloitte’s Elizabeth Fells before being discussed by a panel including HBF’s Neil LeFebvre, Tourism WA’s Louise Scott, SevenWest Media’s Chris Wharton and Adam Marshall from media agency Carat.

A free copy of the report’s Executive Summary is available from The Communications Council’s Advertising Pays website.