TCC delivers a day of Cannes Lions Insight & Brief Mastering with M&C Saatchi’s Chief Strategy Officer, Justin Graham: Perth – August 13.
Now one of the most hotly contested awards, the Cannes Lions Creative Effectiveness category honours creativity, which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
Demonstrating the power of creativity and effectiveness combined, is arguably one of the most important tools agencies have to protect and promote the value of ideas.
Justin Graham (pictured), M&C Saatchi Chief Strategy Officer, and the only Australian on the Cannes Creative Effectiveness jury, brings us the inside conversation and debate from this year’s jury room.
Widely regarded as one of the best strategists in the market, in 2013 Justin left Droga5 to join M&C Saatchi in the role of Chief Strategy Officer. He leads strategy across the 10 businesses that comprise the M&C Saatchi Group Australia. Justin had previously held the role of Global Planning Director/SVP at BBDO in New York where he led Procter & Gamble and Diageo brands. In his time at BBDO, he picked up a number of global new business wins, Effies, numerous creative awards that led to being instrumental in the success of BBDO being the most awarded agency in the world.
APG Insight Morning Session
How do you judge the effectiveness of saving a human life, rating a like on Facebook, a social media share or a positive ROI? Find out how an Australian agency picked up the Grand Prix and why the campaign was ranked above global power brands like Dove, Expedia and McDonalds.
Date: 13 August 2014
Venue: Brown Fox, 72 Outram St, West Perth WA 6005
Time: 8:00am – 9:30am
Cost: $25 Members; $55 Non Members
Perth Strategy Masterclass
This highly interactive half-day workshop focuses on what is at the heart of the creative process, the brief. Looking at what makes great briefs on both the client and agency side, the course draws on individuals experience with writing briefs and workshops ways to further develop this essential skill. We will also go through the top 10 tips for writing briefs and getting to simple but inspiring outcomes.
Who is this masterclass for? Agency Account Managers and Brand or Product Managers, Planners, Researchers.
Date: 13 August 2014
Venue: Brown Fox, 72 Outram St, West Perth WA 6005
Time: 10.30am – 3.30pm
Cost: $350 Members; $475 Non Members
For further information please contact Danielle Norrish, State Manager The Communications Council – Danielle@communicationscouncil.org.au