TCC and Fairfax Media present The State of Interactive Advertising: Effectively Reaching the Connected Consumer with Alice Manners

As the Australian media landscape has evolved it has propelled a change in the way marketers, content providers and brands reach and talk to consumers. Consumers now actively live in a multiscreen world which means that marketers require a thorough understanding of who their online connected consumer is and what is driving their behavior in order to succeed.

At the same time our own industry is being transformed by technology and automation as data sits at the core.

This presentation will provide an update on the Australian online landscape as well as the challenges and opportunities ahead.

This is a onetime only event not to be missed. Seats are limited.

Alice Manners

Alice is a senior digital and media specialist with more than 20 years’ experience working across the Asia Pacific region. Most recently she was the CEO of Interactive Advertising Bureau (IAB) Australia where she was responsible for the overall management of the IAB with a focus on growing the interactive advertising industry.

With the online industry undergoing a huge transformation Alice’s key focus was to steer IAB Australia’s transition through this growth as an agent of change for both the IAB and the industry as a whole. During her tenure as IAB CEO she helped navigate the online advertising industry to become the largest ad segment with 41 percent share of all advertising in Australia (CEASA 2015).

Prior to this Alice held a number of roles with WPP Asia Pacific including GroupM Asia Pacific COO of Interaction. Previously she was Managing Director of mOne Asia Pacific and Head of Interaction for mDigital in Singapore. Alice is a regular speaker at industry events and in 2015 was voted as one of Australia’s top 30 Women in Media in B&T’s Awards.

Venue: The Brown Fox, 72 Outram Street, West Perth

Tickets: TCC Corporate Member Staff $20; Non Members $45

Bookings: HERE