TABtouch and The Brand Agency launch new campaign to promote improved app features
This weekend saw the launch of the second major campaign from The Brand Agency for TABtouch, WA TAB’s betting platform.
Over the past few months TABtouch has introduced and improved a range of new features and services on its app. The campaign highlights these changes, promoting features such as SuperPick: the power to choose your special, live racing vision and expert ratings from Giddy Up. These features give punters additional value and demonstrate a competitive advantage over other betting providers. Scheduled to run throughout the Autumn Racing Season, the campaign validates that TABtouch has the expertise, experience and insight into the racing industry to give punters the advantage.
Leading with a TVC, the advertising features a punter interacting with TABtouch and shows TABtouch experts responding to his every action in their fictional ‘control room’. In scenes reminiscent of Batman or the Minority Report, we see our experts crunching data and issuing orders to deliver the requested information as the punter places his bet.
This fully integrated campaign will run across national TV, radio, digital display, retail, press, social media and search. The Brand Agency in partnership with TABtouch was responsible for all strategy, media planning, creative and campaign production.
Mike Saunders from TABtouch was quoted saying “Following the recent implementation of new TABtouch features, this campaign will help TABtouch recruit punters from around Australia during the second biggest period of racing – the Autumn carnival. The Brand Agency has made the TABtouch advantage shine in this production”.
Nick Bayes, General Manager at The Brand Agency added, “TABtouch is a great product with a massive number of features. The campaign we’ve produced does a fantastic job of promoting them in a way that shows that TABtouch isn’t just a piece of technology, it’s got the knowledge of all the experts at TABtouch behind it.”
Credits
Client : Mike Saunders, David Stedman and Louisa Ross
Copywriter : Steve Straw
Art Director : Nathan Teoh
Agency Producer : Belinda de Corti
Strategy : Vanessa Bush
Account Management : Alison Kelly and Telisha Pallot
Media : Angela Naaykens and Kate Brooks
Production Company : Open Spaces Productions
Producer : Beatrice Masia
Director : Simon Levene
Offline Editor : Bruce Flint, First Light
Online Editor : Steve Vojkovic, Boogie Monster
Sound : Mike Fragomeni and Nick Gallagher, Brainstorm